Built for life insurance agents
Your own leads.Zero ad-spend markup.Fully done for you.
Generate fresh leads directly from your own Meta ad account.
Pay a weekly management fee, set a daily ad budget that works for you, and get the advertising expertise without doing the advertising work. You sell policies. We handle the rest.
- CRM Included
- Zero Ad-Spend Markup
- Flexible Daily Budgets
- Fully Managed Campaigns
- One-month commitment
- No setup charge upfront
- First management fee due when we begin
Your account. Your budget. Your leads. Our hands-on management.
- Active
Your Meta Ad Account
Campaigns live · You own it
- Fresh
Exclusive Leads
New inquiries from your forms
- Synced
Your CRM
Delivered automatically
- You sell
More Sales Opportunities
You call, quote & close
Illustrative workflow
A smarter way to self-generate
You sell life insurance.
We handle the lead generation.
Your time belongs on the phone with prospects—not building ads or tweaking campaigns. SelfGenz is a fully done-for-you ad management service designed for agents who want their own fresh leads without learning Meta advertising.
Your own ad account. No ad‑spend markup.
Your campaigns run inside your own Meta ad account. You pay Meta directly for your advertising spend—we do not resell your leads or mark up your media budget. Our weekly management fee is separate.
Fresh leads generated exclusively for you
Campaigns are built for your insurance business and direct new inquiries to you, without purchasing shared or aged lead lists from a vendor.
Stay completely hands-off with your ads
We handle account setup, ad creatives, campaigns, monitoring, and optimization. Your job is to follow up with your leads and sell policies.
Ownership & transparency
No Middleman Markup.
Just Your Own Advertising.
SelfGenz helps you generate leads through your own advertising account, giving you direct visibility into what your advertising actually costs.
Everything runs through your account.
Your advertising account, your daily budget, and your leads — with the campaign work handled for you.
You
Follow up with your leads and sell policies
We
Setup, creatives, launch, and optimization
- Generate leads through your own ad account
- Pay Meta directly
- No advertising spend markup
- Receive inquiries generated for your campaigns
- Choose a daily budget that works for you
- Professional campaign management included
- Scale advertising as your business grows
Lead costs and results vary by market, advertising budget, campaign performance, and other factors. SelfGenz does not guarantee lead volume, cost per lead, appointments, or policy sales.
Who it's for
Built for Agents at Every Stage.
You shouldn't need an enormous advertising budget to start building your own lead generation system.
New Life Insurance Agents
Independent Producers
Growing Agents & Small Teams
How it works
From Setup to Fresh Leads.
We Handle the Heavy Lifting.
- 1
Step 1
Tell Us About Your Business
Complete a quick application about your agency, current lead sources, and preferred advertising budget.
- 2
Step 2
We Build Your Advertising System
We help configure your Meta advertising account, build campaigns, create ads, and set up lead forms and delivery integrations.
- 3
Step 3
We Launch & Manage Everything
Our team launches the campaigns, monitors performance, adjusts advertising settings, and works to improve efficiency over time.
- 4
Step 4
You Work Your Leads
Fresh inquiries generated from your campaigns flow into your connected CRM. Contact your prospects, schedule appointments, and focus on writing policies while we manage the advertising.
No ad-building headaches. No complicated campaign management. No need to become a marketing expert.
CRM included
Don't Have a CRM?
We've Got You Covered.
SelfGenz gives participating agents the option to use an included CRM at no additional subscription cost.
Already using a CRM? No problem. We'll work to connect lead delivery to your existing system when supported.
Included CRM access is available while enrolled in an eligible SelfGenz management program. Existing CRM connections depend on integration compatibility, and third-party charges may apply. If you use the CRM's calling or texting features, you are responsible for phone number rentals, A2P messaging charges, and usage minutes, which are billed to your wallet.
New 2
Sarah M.
Final Expense
James T.
Mortgage Protection
Contacted 2
Linda R.
IUL
Mark D.
General Life
Appointment 1
Angela P.
Mortgage Protection
Activity
- • New inquiry received from lead form
- • Status changed to Contacted
- • Follow-up reminder scheduled
Illustrative example · sample names · features may vary
Lead categories
Campaigns Built for Life Insurance Agents.
Final Expense & General Life
Connect with consumers exploring life insurance coverage, final expenses, family protection, and other life insurance needs.
Mortgage Protection
Reach homeowners interested in life insurance solutions designed to help protect their families against financial hardship.
IUL & Cash-Value Life Insurance
Generate inquiries from people interested in exploring permanent life insurance, cash-value features, and long-term financial protection strategies.
We know all the hottest lead niches in the industry.
Why SelfGenz
You're an Insurance Agent.
Not a Facebook Ads Manager.
Your time is better spent speaking with prospects, protecting families, and building your insurance business.
That's why SelfGenz handles the advertising work for you.
Your Leads. Your Budget. Fully Done for You.
Your Ad Account. Your Leads. Our Expertise.
FAQs
Frequently Asked Questions
Agent application
Ready to Generate Your Own Leads?
Tell us a little about yourself and your life insurance business. Our team will review your information and help you explore a self-generation strategy based on your goals and advertising budget.
- Your own Meta ad account
- No ad-spend markup
- Flexible daily budgets
- Fully managed campaigns
- Use your CRM or ours
The commitment
- One-month commitment — no long-term contract.
- No setup charge upfront.
- Your first management fee is due when we begin.